In the context of our campaigns, "orders" refer to downloads of your $0.00 Ebook during the Free Book Promotion. These downloads are counted as sales in your Amazon statistics, but no royalties are paid for them.
While you do not receive immediate direct profit from the promoted Ebook, our clients report an increase in cross-sales of their paperbacks and other books by the same author.
In fact, this is a classic marketing strategy: using a lead magnet (a product offered for free or at a very low cost) to promote other formats and books by the same author.
Therefore, we recommend ensuring you have all your book formats available—Ebook, Paperback, and Hardcover.